Industry insights
I create research-driven content that delivers valuable industry insights, helping businesses engage target audiences with compelling facts and data. My work includes blogs and reports designed to inform and drive action.
Zip industry reports
I wrote a scannable insight report for the luxury fashion industry, highlighting why retailers in this space benefit from offering installment payment options. The report uses industry data to demonstrate the impact of flexible financing on consumer behavior.
Envestnet | Yodlee industry blogs
For Envestnet | Yodlee, I developed blogs analyzing consumer spending trends using real transaction data. These insights help investors and market researchers understand shifts in consumer behavior and make informed decisions. The latest blog, “Grocery Spending in 2024: Modest Growth Amid Income-Based Disparities” will be available soon.
Zip industry blogs
The following articles were originally published on Zip’s website and are no longer available. They remain a part of my portfolio, showcasing my ability to produce valuable industry insights for retailers.
Fearless Foundation: How to Build a Retail Business Plan March 9, 2022 | Opening a business or strategizing in a new direction can be exciting. Writing a business plan for it? Not so much.
2022 Retail Outlook: Predictions for the New Year December 23, 2021 | 2021 trends that resonated with consumers and how they’ll carry into the new year.
3 Tricks to Make Your Retail Digital Transformation Stick November 24, 2021 | Time to check in and assess what’s really adding value for customers and business goals.
The 5 Best Ecommerce Platforms for Retailers March 23, 2022 | The best platforms of today create a smooth experience for the customer, guiding them through the buying journey with ease.
3 Surefire Ways to Snag Top Retail Talent February 9, 2022 | The retail sector is feeling the squeeze as more than 90% of retailers face talent shortages. To win the talent they need, change is in order.
If You Measure It, You Can Manage It: 4 Metrics for Retailers December 1, 2021 | Democratization of data and accessibility of advanced technology are putting valuable insights and predictive power into the hands of business leaders and even retail associates.
The Price Is Right: Crafting an Effective Product Pricing Strategy February 23, 2022 | 30% of the pricing decisions made each year fail to deliver the optimal price. Here’s how to get it right.
How to Build Loyalty Through Omnichannel Retail December 16, 2021 | Businesses now use a wide range of consumer touch points, data, and insights to increase the effectiveness of their product and relationship with customers.
Is BNPL Becoming Second Nature for Everyday Purchases? November 18, 2021 | Think you know the top Buy Now, Pay Later shopping categories? Think again.