Consumer marketing
Zip Co | Lifecycle emails
These emails positioned Zip Co's Buy Now, Pay Later product as a smarter way to afford high-ticket items, breaking costs into manageable payments to make both planned and spontaneous purchases feel within reach for price-conscious shoppers.
Audience: Price-sensitive consumers considering high-ticket purchases
Objective: Drive consideration and adoption of Zip’s Buy Now, Pay Later product by positioning it as an accessible way to manage costs
Deliverables: Lifecycle emails and promotional messaging tied to specific purchase scenarios
Zip Co | Financial wellness blog
This blog content was created as part of Zip's consumer education initiative, pairing practical financial guidance with responsible Buy Now, Pay Later use to position Zip as a trusted partner in consumers' broader financial wellbeing.
Audience: Current and prospective Buy Now, Pay Later users seeking financial guidance
Objective: Build trust and reinforce responsible product use by providing practical financial education
Deliverables: Educational blog content covering personal finance topics
Disney Vacation Club | Dream Book
The Dream Book was reimagined from a dense timeshare guide into an editorial-style travel magazine, making the full scope of Disney Vacation Club membership easier to navigate and more inspiring to explore.
Audience: Prospective Disney Vacation Club members considering ownership
Objective: Help consumers understand the value of membership through a guide that balances practical information with aspirational storytelling
Deliverables: Long-form print guide, editorial copy, member stories, destination features
Disney Vacation Club | Disney’s Riviera Resort display ads
Animated display ads built anticipation for the opening of Disney's Riviera Resort, using the Disney Skyliner gondola as a storytelling device to reveal messaging before transitioning to resort imagery, with expandable rich-media units inviting deeper exploration.
Audience: Prospects and vacation planners exploring premium resort offerings
Objective: Build awareness and excitement for Disney’s Riviera Resort by positioning it as a new, elevated destination and encouraging users to explore further
Deliverables: Animated rich-media display banners, including expandable and interactive ad units
Disney Vacation Club | Magical Happenings newsletters and video scripts
Monthly newsletters with embedded videos extended the Disney Vacation Club experience beyond stays. The work blended editorial-style messaging with short-form video scripts to inspire travel, highlight resort experiences, and reinforce the value of membership across seasonal moments.
Audience: Current members and engaged prospects
Objective: Strengthen engagement and reinforce membership value through ongoing inspiration and updates between trips
Deliverables: CRM email newsletters and embedded video scripts
Live Your Adventure
Disney’s Riviera Resort
2019 Magical Happenings Holiday
Art of Cuisine
Disney Vacation Club | Post-stay retention mailer
This premium thank-you mailer was created to extend the guest experience following a stay at Disney’s Aulani Resort. Designed to evoke the spirit of aloha, the piece expressed appreciation for guests while encouraging consideration of Disney Vacation Club membership as a way to return for future stays.
Audience: Recent guests of Disney’s Aulani Resort
Objective: Strengthen post-stay engagement and reinforce the value of returning through membership
Deliverables: Printed direct mail piece featuring thank-you messaging and CTA
Absolut| Holiday campaign (experiential)
This holiday campaign reimagined seasonal traditions by celebrating inclusivity and bringing people together beyond family structures. An experiential activation with Sofar Sounds invited guests to “party with a purpose” by donating coats to One Warm Coat.
Audience: Socially engaged consumers seeking inclusive, experience-driven brand activations
Objective: Strengthen brand affinity and cultural relevance by connecting the holiday campaign to real-world experiences that drive social impact
Deliverables: Integrated campaign assets and experiential activation in partnership with Sofar Sounds, including on-site brand integration and a charitable donation component
