Messaging and positioning
Unisys brand transformation
In 2022, I collaborated on the messaging framework for Unisys’ brand transformation, contributing to the rebranding of its homepage and solution pages. As part of this project, I wrote scalable boilerplate language aligned with the brand’s "we push for more" positioning and "barrier-breaking solutions" offer, ensuring future adaptability. This new messaging helped establish a modern brand voice and cohesive narrative across touch points. Since the relaunch, Unisys.com saw record-breaking performance, including a 19% quarter-over-quarter increase in traffic from high-value clients and a 26% growth in LinkedIn audience. The brand transformation earned three gold awards at the 2023 Transform Awards North America, including Best Creative Strategy.