Messaging and positioning

In 2022, I collaborated on the messaging framework and scalable boilerplate language for Unisys’ brand transformation. The work was built around the company’s new "we push for more" positioning and "barrier-breaking solutions," establishing a modern voice and cohesive narrative across touch points.

Since the relaunch, Unisys.com saw record-breaking performance, and the project earned three gold awards at the 2023 Transform Awards North America, including Best Creative Strategy.