https://www.krisannemadaus.com/work daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1587856719294-0D2Q1ARM1G1HZSZBZJOW/dreambook.jpg Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/26d2b487-536f-446f-a3f2-ef15ffeff96f/1.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/c90a5b2a-9ac0-4366-b4ac-d84334e57524/2.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/a2234be7-2009-4dd4-a9b5-10cdeff72041/3.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/26d2b487-536f-446f-a3f2-ef15ffeff96f/1.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/c90a5b2a-9ac0-4366-b4ac-d84334e57524/2.png Work https://www.krisannemadaus.com/resume daily 0.75 2026-06-09 https://www.krisannemadaus.com/about daily 1.0 2026-04-29 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/d0594bef-c475-4a16-ad09-f893873e2707/KrisAnneMadaus.png https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/52891448-c89d-41a2-a0b6-b39ea2b3b6bf/Untitled+%281400+x+150+px%29.png https://www.krisannemadaus.com/additionalwork daily 0.75 2026-06-29 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1618947884718-ESHQU2VQOUCHBJUNH5JB/Screen+Shot+2021-04-20+at+3.44.19+PM.png https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1618947695645-DLOK86VOQMIPSF4KFGXP/56grpg.gif https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/3801e7c3-8375-4247-add3-e5ac6bbb0a52/dreambook.jpg Additional work - Disney Vacation Club | Dream Book The Dream Book was originally an information-heavy guide to all aspects of a Disney Vacation Club timeshare, but its dense layout made it difficult to navigate. To better capture the magic, the creative team reimagined it as an editorial-style guide with a travel magazine feel. Audience: Prospective Disney Vacation Club members considering ownership Objective: Help consumers understand the value of membership through an editorial-style guide that balances practical information with aspirational storytelling Deliverables: Long-form print guide, editorial copy, member stories, destination features https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/3801e7c3-8375-4247-add3-e5ac6bbb0a52/dreambook.jpg Additional work - Disney Vacation Club | Dream Book The Dream Book was originally an information-heavy guide to all aspects of a Disney Vacation Club timeshare, but its dense layout made it difficult to navigate. To better capture the magic, the creative team reimagined it as an editorial-style guide with a travel magazine feel. Audience: Prospective Disney Vacation Club members considering ownership Objective: Help consumers understand the value of membership through an editorial-style guide that balances practical information with aspirational storytelling Deliverables: Long-form print guide, editorial copy, member stories, destination features https://www.krisannemadaus.com/salesenablement daily 0.75 2026-06-24 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/9ed5e7b2-4f52-4736-88ee-0f7150f1b9d7/1.png Sales enablement - I’ve written many case studies showing how FICO helps businesses across industries, including financial services, automotive, energy, insurance, and telecommunications, make better decisions and improve results. Below, you can download an example on how Procter & Gamble used FICO Platform to optimize product transitions. Other businesses I've written about for FICO include: Absa, ANZ, BAC, Banco Pan, BCP, BCR, BMO, Bradesco, CMHC, HSBC UK, Itaú, laPolar, Lloyds Banking Group, Natura, Oregon Mutual, Porto Bank, Shell, Sistemos Criticos, Southwest, SWBC, T-Mobile, Utica National, Volvo, and Westpac NZ. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1650464406243-J6342AA8P3NNSXYMIK2N/ShopTalk_+CaseStudies-1.jpg Sales enablement - I have experience creating concise one-pagers and slightly longer, yet still accessible, case studies for Zip, highlighting the benefits of integrating their buy-now, pay-later solution. See the one-pager on the left and download the full case study below on how Newegg makes tech accessible to all ages with Zip. https://www.krisannemadaus.com/thoughtleadership daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/3465b4a5-116b-4bf8-a351-6f3ec84301b7/Screenshot+2026-05-15+at+11.46.32%E2%80%AFAM.png Thought leadership - For this joint publication from PricewaterhouseCoopers and Egon Zehnder, I synthesized insights from five named subject matter experts into a cohesive strategic framework aimed at helping high-net-worth families and family enterprises gain a holistic view of their shared capital, improve decision-making, and plan for succession. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1618933406555-292Z6YBWA7FAOHFGMMFZ/0001.jpg Thought leadership - This article is an example of how I research and craft thought leadership pieces that authentically reflect both individual and company voices. In this Comfy Leadership Perspectives feature, I distilled insights from Comfy CEO Erica Eaton and LiquidSpace Founder and CEO Mark Gilbreath into a narrative on the evolution of flexible work. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1618932634197-4XSJETCK4AU7VXX43HD6/0001.jpg Thought leadership - For this thought piece, I researched FICO Head of Product Management’s past talks and Q&As to craft a compelling perspective on the benefits of prescreening campaigns for credit unions. https://www.krisannemadaus.com/messaging daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/ddaacf5e-a024-4574-b965-9513bd78ad9b/Screenshot+2026-04-29+at+3.47.22%E2%80%AFPM.png https://www.krisannemadaus.com/industryinsights daily 0.75 2026-06-24 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1f5ad874-0bcb-432f-881f-2164977a7150/Screenshot+2025-03-13+at+10.34.40%E2%80%AFAM.png Industry insights - I wrote a scannable insight report for the luxury fashion industry, highlighting why retailers in this space benefit from offering installment payment options. The report uses industry data to demonstrate the impact of flexible financing on consumer behavior.