https://www.krisannemadaus.com/resume daily 0.75 2026-01-08 https://www.krisannemadaus.com/about daily 1.0 2025-03-13 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/acf6aef6-8d30-43c0-835a-43257f704274/Untitled+%28Business+Card+-+2.5+x+2.5+in%29.png https://www.krisannemadaus.com/miscellanous daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/3801e7c3-8375-4247-add3-e5ac6bbb0a52/dreambook.jpg Miscellaneous - Dream Book The Dream Book had existed as an info-packed guide to all aspects of a Disney Vacation Club timeshare, but its layout and content were too heavy in detail to be penetrable. To bring the magic to life, the creative team put their Mickey ears on to create a brand-new guide with editorial flair and travel buzz. While the final book is upwards of 80 pages, it still feels light and airy. The content is filled with insider secrets, member testimonials, vibrant imagery, and all the facts laid out in an article format so that readers feel as though they’re reading a high-end travel magazine. https://www.krisannemadaus.com/casestudies daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/9ed5e7b2-4f52-4736-88ee-0f7150f1b9d7/1.png Case studies - I’ve written many case studies showing how FICO helps businesses across industries, including financial services, automotive, energy, insurance, and telecommunications, make better decisions and improve results. Below, you can download an example on how Procter & Gamble used FICO Platform to optimize product transitions. Other businesses I've written about for FICO include: Absa, ANZ, BAC, Banco Pan, BCP, BCR, BMO, Bradesco, CMHC, HSBC UK, Itaú, laPolar, Lloyds Banking Group, Natura, Oregon Mutual, Porto Bank, Shell, Sistemos Criticos, Southwest, SWBC, T-Mobile, Utica National, Volvo, and Westpac NZ. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1650464406243-J6342AA8P3NNSXYMIK2N/ShopTalk_+CaseStudies-1.jpg Case studies - I have experience creating concise one-pagers and slightly longer, yet still accessible, case studies for Zip, highlighting the benefits of integrating their buy-now, pay-later solution. See the one-pager on the left and download the full case study below on how Newegg makes tech accessible to all ages with Zip. https://www.krisannemadaus.com/testimonials daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Testimonials https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Testimonials https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Testimonials https://www.krisannemadaus.com/messaging daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/6266f379-3d64-4b5e-8ee5-c536986e97ec/Screenshot+2025-03-12+at+7.06.17%E2%80%AFPM.png Messaging and positioning - In 2022, I collaborated on the messaging framework for Unisys’ brand transformation, contributing to the rebranding of its homepage and solution pages. As part of this project, I wrote scalable boilerplate language aligned with the brand’s "we push for more" positioning and "barrier-breaking solutions" offer, ensuring future adaptability. This new messaging helped establish a modern brand voice and cohesive narrative across touch points. Since the relaunch, Unisys.com saw record-breaking performance, including a 19% quarter-over-quarter increase in traffic from high-value clients and a 26% growth in LinkedIn audience. The brand transformation earned three gold awards at the 2023 Transform Awards North America, including Best Creative Strategy. https://www.krisannemadaus.com/workshops daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/27522ed1-018b-47a1-be4a-300d2f197ff3/Reels+Reloaded+-+Post-workshop+follow-up.pdf.png Workshops - Meta Business Partners are companies vetted by Meta for their technical expertise and ability to help businesses grow. As part of their membership, partners receive exclusive benefits, including training opportunities. I collaborate with workshop teams to develop comprehensive training collateral, ensuring a seamless experience from preparation to follow-up. This includes: i nternal messaging and sales enablement materials, p resentation decks and interactive content, s urveys, FAQs, and post-workshop resources. Click below to view an example of a post-workshop follow-up document from a Reels virtual training. https://www.krisannemadaus.com/industryinsights daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1f5ad874-0bcb-432f-881f-2164977a7150/Screenshot+2025-03-13+at+10.34.40%E2%80%AFAM.png Industry insights - I wrote a scannable insight report for the luxury fashion industry, highlighting why retailers in this space benefit from offering installment payment options. The report uses industry data to demonstrate the impact of flexible financing on consumer behavior.