https://www.krisannemadaus.com/work daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1587856719294-0D2Q1ARM1G1HZSZBZJOW/dreambook.jpg Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/26d2b487-536f-446f-a3f2-ef15ffeff96f/1.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/c90a5b2a-9ac0-4366-b4ac-d84334e57524/2.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/a2234be7-2009-4dd4-a9b5-10cdeff72041/3.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/26d2b487-536f-446f-a3f2-ef15ffeff96f/1.png Work https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/c90a5b2a-9ac0-4366-b4ac-d84334e57524/2.png Work https://www.krisannemadaus.com/resume daily 0.75 2026-06-09 https://www.krisannemadaus.com/about daily 1.0 2026-04-29 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/d0594bef-c475-4a16-ad09-f893873e2707/KrisAnneMadaus.png https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/52891448-c89d-41a2-a0b6-b39ea2b3b6bf/Untitled+%281400+x+150+px%29.png https://www.krisannemadaus.com/additionalwork daily 0.75 2026-04-29 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/3801e7c3-8375-4247-add3-e5ac6bbb0a52/dreambook.jpg Additional work - Dream Book The Dream Book had existed as an info-packed guide to all aspects of a Disney Vacation Club timeshare, but its layout and content were too heavy in detail to be penetrable. To bring the magic to life, the creative team put their Mickey ears on to create a brand-new guide with editorial flair and travel buzz. While the final book is upwards of 80 pages, it still feels light and airy. The content is filled with insider secrets, member testimonials, vibrant imagery, and all the facts laid out in an article format so that readers feel as though they’re reading a high-end travel magazine. https://www.krisannemadaus.com/salesenablement daily 0.75 2026-06-24 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/9ed5e7b2-4f52-4736-88ee-0f7150f1b9d7/1.png Sales enablement - I’ve written many case studies showing how FICO helps businesses across industries, including financial services, automotive, energy, insurance, and telecommunications, make better decisions and improve results. Below, you can download an example on how Procter & Gamble used FICO Platform to optimize product transitions. Other businesses I've written about for FICO include: Absa, ANZ, BAC, Banco Pan, BCP, BCR, BMO, Bradesco, CMHC, HSBC UK, Itaú, laPolar, Lloyds Banking Group, Natura, Oregon Mutual, Porto Bank, Shell, Sistemos Criticos, Southwest, SWBC, T-Mobile, Utica National, Volvo, and Westpac NZ. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1650464406243-J6342AA8P3NNSXYMIK2N/ShopTalk_+CaseStudies-1.jpg Sales enablement - I have experience creating concise one-pagers and slightly longer, yet still accessible, case studies for Zip, highlighting the benefits of integrating their buy-now, pay-later solution. See the one-pager on the left and download the full case study below on how Newegg makes tech accessible to all ages with Zip. https://www.krisannemadaus.com/thoughtleadership daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/3465b4a5-116b-4bf8-a351-6f3ec84301b7/Screenshot+2026-05-15+at+11.46.32%E2%80%AFAM.png Thought leadership - For this joint publication from PricewaterhouseCoopers and Egon Zehnder, I synthesized insights from five named subject matter experts into a cohesive strategic framework aimed at helping high-net-worth families and family enterprises gain a holistic view of their shared capital, improve decision-making, and plan for succession. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1618933406555-292Z6YBWA7FAOHFGMMFZ/0001.jpg Thought leadership - This article is an example of how I research and craft thought leadership pieces that authentically reflect both individual and company voices. In this Comfy Leadership Perspectives feature, I distilled insights from Comfy CEO Erica Eaton and LiquidSpace Founder and CEO Mark Gilbreath into a narrative on the evolution of flexible work. https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1618932634197-4XSJETCK4AU7VXX43HD6/0001.jpg Thought leadership - For this thought piece, I researched FICO Head of Product Management’s past talks and Q&As to craft a compelling perspective on the benefits of prescreening campaigns for credit unions. https://www.krisannemadaus.com/messaging daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/ddaacf5e-a024-4574-b965-9513bd78ad9b/Screenshot+2026-04-29+at+3.47.22%E2%80%AFPM.png https://www.krisannemadaus.com/industryinsights daily 0.75 2026-06-24 https://images.squarespace-cdn.com/content/v1/5b6df0e9365f0249d1cf7168/1f5ad874-0bcb-432f-881f-2164977a7150/Screenshot+2025-03-13+at+10.34.40%E2%80%AFAM.png Industry insights - I wrote a scannable insight report for the luxury fashion industry, highlighting why retailers in this space benefit from offering installment payment options. The report uses industry data to demonstrate the impact of flexible financing on consumer behavior.